Thursday, August 23, 2012

Performance of DRDA Projectc in Vizianagaram, inrespect to the Public Policy and Populist Measures

* Goteti Himabindu ** N.V.S.Suryanarayana

In the past studies on public policy were dominated by researchers and students of political science who largely concentrated in the institutional structure and philosophical justification of government. The focus was rarely on policies themselves. Past studies hardly recognized the role of organizations towards the formulation of policy. Yet, the policy is an important element of political process.

It is important to understand the concept of public for a discussion in public policy. We often use such terms as Public Interest, Public Sector, and Public Health and so on. The strategy point is that public policy has to do with those spheres, which are so labeled as public. Public dimension is generally referred to public ownership or control for public purpose. The public comprises that domain of human of human activity, which is regarded as requiring governmental intervention or comm on action. However, there has always been a conflict between what is public and what is private.

Like the idea of public, the concept of policy is not a precise term. Policy denotes, among other elements, guidance for action. It may take the form of (a) A declaration of goal; (b) A declaration of course of action; (c) A declaration of general purpose and (d) An authoritative decision.

Unfortunately the policy itself is something, which takes different forms. There is thrust to designate policy as the outputs of the political system, and in a lesser degree to define public policy as more or less interdependent policies dealing with many different activities. Studies of public policy areas, on the contrary, have intended to focus on the evaluation of policy decisions in terms of specified values a rational rather than a political analysis.

Taken as a whole, policy may be defined as a purposive course of action taken or adopted by those in power in pur suit of certain goals or objectives. Public policies are formulated by authorities in a political system, namely elders, executives, legislators, judges and the like. These are the persons who engaged in the daily affairs of the political system, are recognized by most members of the system as having responsibility for those matters. The actions taken by them are accepted as binding most of the time by most of the members so long as they act within the limits of their roles.

Significance of the Study:

A public policy may cover a major portion of its activities, which are consistent with the development policy. Socio-economic development or self-reliance or similar broad principles of guidance for action may be adopted as a developmental policy or national goal. A public policy may be narrow, covering a specific activity, such as family planning. A public policy may be applied to all people in a country or it may be limited to a section of its people. Besides, each level of government central, state and local may have its specific or general policies. Then there are mega policies, which are general guidelines to be followed by all specific policies. Mega policies form a kind of master policy, as distinct from concrete discrete policies, and involve the establishment of overall goals to serve as guidelines for the larger set of concrete and specific policies.

Public policies in modern political system are purposive or goal oriented statements. Again, a public policy may be positive or negative in form. In its positive form, it may involve some form of overt government action to deal with a particular problem. On the other hand, in it is negative form. It involves a decision by public servants not to take action on some matters on which a government order is sought. Public policy has a legal coercive quality that citizens accept as legitimate. This legal coercive quality of public policies makes public org anizations distinct from the private organizations.

Policy making is closely related to decision-making. However, it is not the same as decision-making. Policy-making does involve decision-making, but a decision does not necessarily constitute a policy. Decision-making often involves identification of a problem, a careful analysis of possible alternatives and selection of one alternative for action. Generally decisions are taken by the administrators in their day-to-day work within the distinct framework of policy. The policy decisions eventually taken thus provide a sense of direction to the courses of administrative action.

Policies are distinct from goals and can be distinguished from the latter as means from ends. By goals or objectives one means the ends towards which actions are directed. It is reasonable to expect that a policy indicate the direction towards which action is sought. Policies involve a deliberate choice of actions designated to achieve t hese goals and objectives. The actions can take the form of directives to do or refrain from certain action. Public policy is about means and ends, which have to have a relationship to each other. To say that policy-making involves a choice of goals or objectives is to argue that it deals with values.

Statement of the Problem:

The present study is designed to probe into "Performance of DRDA Projectc in Vizianagaram, inrespect to the Public Policy and Populist Measures" Policies as well as objectives are chosen under the influence of values. Decision-makers often act on the basis of their belief or perceptions of the public interest concentrating what is proper or morally correct public policy. Studies of Supreme Court indicate that judges are influenced by policy values in deciding cases.

Policy-making must be distinguished from planning. Broadly speaking a plan is a programme of action for attaining definite goals or objectives. In this sense, a plan is a policy statement and planning implies policy-making. Oten the goals or policies of a plan are not stipulated in plan documents. They may be stated only in a very general or vague terms, or are found to be internally inconsistent or contradictory. A national development plan, broadly speaking is a collection of targets or individual projects which, when put together, may not constitute an integrated scheme.

Allocation of resources for investments and showing of targets indifferent sectors of the economy are considered to be at the core of planning. However, it has been aptly stated that a plan needs proper policy framework. Targets cannot be achieved just because investments are provided for. They have to be drawn within the framework of policies. Successful policies make for successful plans and administration.

Administration involves co-operative effort by a number of people to achieve some purpose whether private or p ublic, large or small, it consists in the systematized ordering of affairs and the calculated use of resources, aimed at making those things happen which we want to happen and simultaneously preventing developments that fail to square with our intentions.

Phiffmer has defined administration as the organization and direction of human and material resources to achieve, desired ends.

According to Marshall E, Dimock, Administration is now so vast an area that a philosophy of administration is come close to being a philosophy of life.

The administration process has a number of distinct phases such as Organization, Personnel, Financial, Management, Policy making, Planning, Direction and Control Policy has to be decided before anything can be attempted to be done.

Policy means a decision as what shall be done and how, when and where. The most common social and political usage of the term policy refers to a course of action or intended course of action conceived as deliberately adopted and perceived or oriented to be perceived. A policy is concerned not only with what is (i.e., positive principle) but also with what should be (i.e., normative principle). Policy is a comprehensive term and connotes a set of intended actions. Policy is defined as a course of action selected by the government, an institution, a group or an individual among alternatives in the light of given conditions to guide and usually to determine present and future decisions. In the words of Terry a policy is a verbal, written or implied basic guide to action that is adopted and followed by a manager. Dimock defines policies as the consciously acknowledged rules or conducts that guide administrative decisions. According to Koontz and D.Donnell Policies are general statements or understandings, which guide or channel thinking in decision making of subordinates. The term public policy refers to the policies made and implemented by government with a view t o achieve certain goals. Public policy means the functioning of government. Public policies intend to attain definite objectives of government. For instance eradication of poverty is a goal. Rural development, urban development and industrial developmental policies are shaped to attain that broad goal. David Eastern defines public policy as Authoritative allocation values to the society. Public policy is when the government actually chooses to do or not to do some scholars claim to see differences between specific action and overall programme of action towards a given goal. They insist that government action must have a goal in order to be leveled as policy. Laswell and Kaplan defined Policy as A projected programme or goals, values and practices.

A decision is usually taken within the frame work of policy that is a policy may involve a series of decisions.

The issue of implementation assumes importance in the context of policy analysis as it takes into account of what happens to policies in terms of their actual results on the ground, as making policies is not enough but a sincere effort to implement these policies is equally important. It is relevant to quote Woodrow Wilson who said, it is getting harder to name a constitution than to frame one. Running is the implementation aspect of government activity.

Many implementation studies while analyzing public policies point out variety of factors. Firstly different kinds of uncertainties often accompany programmes: Space, inputs, technology and even staff may not be available at specific time and locations, impending the take-off of the programmes. Secondly, resources may fall short of the requirements and may not be flowing in time. Thirdly, there are well-known organization problems affecting programmes implementation and within a department a new programme may not be welcome by all. A new programme may demand a new organization, which takes time to take shape. Fourthly, as ex perience tells, leadership makes or destroys an organization and its programmes. Specially, when new programmes are launched in any sector, leadership to a large extent determents the outcome. Fifthly, many government programmes cut across departments and therefore, success depends on inter departmental co-ordination. Sixthly, under privatization philosophy, government programmes are contracted out to third parties like NGOS and private agencies. Success in that event would dependent on the performance of the outside agencies.

Formulation of Public Policy:

The whole process is indeed of two folds namely a working down from the rules at the top and a working up from the persons affected. They are from internal sources, from external sources, from special investigations conducted by commission or committee and from research and study.

Every administrative department receives periodic reports, returns, statements, accounts and statistics from its various sub-agencies regarding their various activities. These are consolidated together and recorded by the departments and are available for use as data for the formulation of policy. Whether modern emphasis on planning, statistics have become a important tool for administration. Many departments have special machinery for the collection of statistics relating to their activity, helpful for policymaking. For example in India, the ministries of Finance, Commerce, Industry, Food, Agriculture and Labour have their own statistical sections and a central statistical organization attached to the cabinet Secretariat National Sample Survey, The Bureau of Public Enterprises. Directorate of Industrial statistics and various other organizations are working for the collection of information and statistics. The data so collected are properly processed, organized and interpreted to certain facts essential for policy-making.

The identification of major policy making organs of India is not a sure proof of their compulsory involvement in the policymaking. If the Prime Ministers Office proposes a policy, it may not be thoroughly discussed and in the process, some organs may even get completely bypassed. Behind policymaking, there are much interest, many factors, many perceptions and the map is not necessarily the same or similar even with the same or similar problems emerging again. According to Krishna Menon Policies are seldom framed the way, we read in books. What we read in Sir Ivor Jenningss works and other treaties is hardly observed while making policies.

The Indian Context:

Public Policies in the developing nations have acquired critical significance in view of the complex challenges being faced by them on the one hand and their propensity to effect shifts in the regime on the other. Among the new nations, India has embraced upon new tasks of social re-construction, economic modernization, political participa tion, welfare, providing liberty, equality and rights in the life of the millions of people. In order to achieve these objectives the constitutions of India reiterated its commitment to welfare state with an emphasis on secular, socialist, federal, parliamentary and democratic ideologies. Further, it has also derived an institutional framework to act as infrastructure to oversee the fulfillment of the said objective. The social, economic and political philosophy of Indian Constitution is orchestrated in the Preamble, Fundamental Rights and Directive Principles of State Policy, which lays down an egalitarian ideology as a part of liberal democratic constitutional order. (14)

C.D.Deshmukh, the Finance Minister while moving a resolution on 20th December, 1954 on the economic situation of India observed, the broad aim of public policy is set out in the Directive Principle in the Constitution. These are presents, the will of the nation and not the creed of any individual or any party or the dogma of any section. And so long as they remain in the Constitution, they must govern the overall policy not only of this government, but whatever government there may be in future. Indeed, the articulations in them are the potential stuff out of which public policies at both levels of government in the federal system are to be made. The view that the Directive Principles of State Policy are largely ornamental being un-enforceable by the judiciary is not valid. Current judicial thinking is that the Fundamental Rights and the Directive Principles are complementary to each other and mutually re-enforcing. The formal provisions of the Constitution do not provide sure clues to either the direction of public policymaking or its contents. Yet, the Socio-economic provisions of the Constitution can be made to operate only by the political process and dynamics of the land.

India is committed for the establishment of Welfare State as has been reflected in the Constitution. The basic aim of a Welfare State finds expression in the preamble and part IV of the Constitution as reflected through Directive Principles of the State Policy. At aims to secure all its citizens. Justice, Liberty, Equality and Fraternity, Secure and Protect social orders. A peep into the provisions incorporated emphasis the determination of founding fathers of our Constitution. It attempts to strike a balance between rural development and urban planning through well-coordinated administrative agencies. No wonder, this determination has strengthened the concept of Welfarism in India. Consequently, it gave rise to the concept of populist measures. Hence, public policy analysis has to be examined from the angle albeit objectively.

Populist Measures:

In pursuance of the provisions enshrined in Part IV of the Constitution, as well as objective conditions of Planned Development and Leadership role necessitated int roduction of a series of developmental programme, especially rural developmental programmes. It arose due to competition among the political parties to retain power. Various political parties as well as groups, which have conceived divergent social and economic policies which are both developmental and welfare oriented has been termed as populist policies, which act as important components of public policies. Different populist strategies have been persuaded by different political parties including the regional ones. Populist politics is in fact, the need of the hour, India is an old civilization but a new nation having backwardness in many spheres. Many feel India is still a nation in the making. India is perhaps the only major country whose leadership is determined to transform the traditional society into a modern and developed one. The political process during 1970 witnessed an increased accent on populist policies, which are either incremental in nature or intended to p ass on specific benefits to the target groups. At the state level also, the parties and groups have tended to accept populist, welfare policies, not only as a sort of developmental strategy but also recognized this as politically expedient and electorally rewarding. Series of antipoverty programmes of rural development such as 20-Point Economic Programmes, SFDA, NREP, DPAP, IRDI, Jawahar Rojgar Yojana etc., have launched in order to ameliorate the poorest of the poor. Alternative policy approaches to the problems of growth, poverty and inequalities in the third world countries necessitated the need not for one or two isolated policies but for a package of complimentary and supportive policies. (15) For many less-developed countries including India, a significant factor contributing to persistence of low level of living evolving into a culture of poverty is the highly unequal distribution of economic and political power between rich and poor. All people have certain needs wit hout which life is inconceivable. These, life-sustaining necessities include basic human needs as food, shelter and protection, when any one of these is absent or in short supply, it assumes that a condition of under development exists.

The Welfare State performs positive functions besides acting as a policeman entrusted with the maintenance of law and order in short it promotes human welfare. Concept of welfare implies realizing the required socio-economic change, which will ultimately pave the way for the promotion of greatest happiness of greatest number. Welfare schemes refer to guaranteed programmes intended to protect citizens against economic risks and insecurities. It performs the divine rules of a father, a nurse, manager and an industrial entrepreneur. The welfare functions of a state clearly point out that the state in modern times has become an instrument of socio economic change. A Social welfare state is a society with a set of government programmes tha t protect the minimum standards of living of families and individuals against loss of income due to economic instability, old age illness and disability and family disintegration. All modern welfare states through the details of their programmes differ in providing social welfare measures to their citizens.

Social Welfare and its manifestations in the forms of social service, welfare and its manifestations in the forms of social service, social reform, social security etc., have come to be prominently used in the twentieth century. However, social welfare in its rudimentary form did exist over in punitive societies in the desire of people to help one another on times of need and stress, which deeply ingrained in the human nature. Moreover all the religions of the world enjoin upon their devotees and followers to practice compassion and exhibit concern for their fellow beings especially for those in distress and deprivation and to help them by giving a portion of thei r earnings in charity. Thus through the ages and in all parts of the world, the humanitarian impulses have marked the beginning of social welfare.

Andrews, Rhys and others (2009) studied 'Centralization, Organizational Strategy, and Public Service Performance'. One of the core functions for public managers is the creation of appropriate structures that can provide system stability and institutional support for a host of other internal organizational elements, such as values and routines.

Anne Stevens (2009) studied Representative Bureaucracy - What, Why and How?. Issues of representation have become increasingly salient in European countries with attempts to find mechanisms to increase the representation of women, including various types of quota and parity legislation. This article examines the extension of the idea to bureaucracies.

Chris Game (2009) studied Just over 100 years ago, 5 pioneering women and 1 quite exceptional one became the first legitimately elected female members of English county and county borough councils. While obviously important, the Qualification of Women Act 1907 that enabled their election was far from the only one to have influenced women's electoral involvement in local government.

Craig R.Smith (2009) studied on 'Institutional determinants of Collaboration: an empirical Study of County Open-space Protection (Survey). In this article the author attempted to add to this burgeoning literature by arguing that insti tutions are an important component of collaboration because they signal to potential collaborative partners a policy commitment by the government. In credibly committing to a policy, governments can reduce uncertainty and gain cooperation without necessarily building trust via managerial behavior.

Dr.Pantricia Hamilton & Dr.Rosalyn Proops (2008) opined that Professionals are well aware of the difficult decisions they face. On the one hand, returning an abused child to abusive parents may literally be a matter of life and death; on the other, parents who lose their children feel devastated.

Money Control.com (ed.) (2009) studied 'Two Populist Measures save Lalu a dull day'. This article disclosed that When Lalu Yadav walked out this morning to present the interim Railway Budget for the last time in the tenure of the United Progressive Alliance, anybody would have expected him to not only come out with impressive statistics of the Railways scorecard but also balance profitability and populist measures with his characteristic lan and not without a keen eye on the upcoming Parliamentary polls.

Peter Riddel (2007) opined on 'Lost of Populist Measures but little sense of an overall strategy'. The Conservatives are in two minds about an early election. In one sense, they do not want one, since every spokesman and MP to whom the author accepted that the party could not win outright and almost certainly could not become the largest single party.

Prof.Gray King, Department of Government, Harvard University (2009) studied 'Political Analysis' that 'The relatively new field of political methodology is growing exponentially; is improving empirical work in every field of the discipline; and is even making major contributions to empirical and methodological scholarship well outside the diffuse borders of political science. Political Analysis chronicles these exciting developments by publishing the most sophisticated scholarsh ip in the field.

Sabina Siebert (2009) studied 'Gender Balance in Scottish Local Authority Councils'. Women make up over 40 per cent of community councilors in Scotland, however, evidence suggests that they are less likely to progress to local authority councils. This article investigates the barriers to wider engagement of women in participative democracy, and based on the analysis of empirical data suggests some ways of promoting a more equitable gender representation in Scottish local authority councils.

Sir Rodney Brooke (2008) examined 'The Public Needs Confidence in Family Courts'. He reported that that social workers are not accountable for their actions is not correct. As your article states, social workers have been required to register with the General Social Care Council (GSCC) since 2005. In registering, they sign up to a code of practice that sets out the standards they must work to. The great majority of the 93,000 registered social workers provid e excellent services to high standards.

AFP South Asian Edition (2009) Article on 'Populism Pips Economc Price on India's Pool Trial'. The Editorial disclosed that Four years of soaring growth is a record most governments would trumpet from the rooftops at election time, but India's ruling party is giving the subject a wide berth ahead of this week's polls.

CJ:Abhishek Behl (2008)KEEPING IN mind the general elections next year, Railway minister Lalu Prasad Yadav today presented a populist Rail Budget offering reduction in train fares, a slew of new trains and concessions and a provision for special trains to cater to the needs of Indian masses.

Subramanian, Narendra (2007) studied 'Populism in India'. Populist political forces have played significant roles in Indian politics, and have varied in their vision of political community, in the social groups they targeted, in the policies they pursued, and in their impact on democracy. The Indian National Congr ess had populist aspects in the interwar period, and then again under Indira Gandhi's leadership from the late 1960s to the late 1970s. Movements and parties that represented particular language and caste groups also employed populist rhetoric and methods of mobilization, and pursued populist policies.

Sudheendra Kulkarni (2009) made on 'Why India is turning to Populism'. Not being an expert in etymology, He opined that he do not know how the word populism originated. However, keen observers of and participants in the discourse on Indias political economy know that populism has travelled an interesting journey in our country. From being reviled as bad economics since the advent of liberalization in the early 1990s by a section of the intelligentsia that had embraced the credo West is Best, it has now been honourably enshrined as an indispensable part of good politics by mainstream political parties.

The Republic of India is a large country with a population of over one billion people spread over 3.28 million sq. km. It has a federal structure of 35 states and union territories divided into nearly 600 districts. India has 32 different languages and numerous dialects. In the 19th century, Britain had assumed political control of virtually all Indian lands. By 1947 the people of India declared their independence. India is located in Southern Asia, bordering Burma, Bhutan, China, Nepal and Bangladesh along the Arabian Sea and the Bay of Bengal. India has a diverse landscape with flat to rolling plains along the Ganges River, deserts in the west and the Himalaya mountain range in the north. The nationality of India is Indian with ethnic groups of Indo-Aryan comprising 72% of the population with Dravidian groups comprising 25%, and Mongoloid and others comprise the remaining 3%. Languages include Hindi as the national language which is the primary tongue of 30% of the population. There are 14 other official languages with English being spoken in business and political circles. According to the United Nations, country-specific poverty lines are generally used due to variations between countries and is affected by local tastes and cultural norms. However, definitions are not particularly sensitive to more qualitative needs such as health care, housing and education. According to the ADB, in 1999 India had 26.1% of its population below the national poverty line with 27.1% represented in rural areas and 23.6% in urban areas.

India's economy encompasses traditional village farming, modern agriculture, handicrafts and a wide range of modern industries and support services. India is a major exporter of software services and workers.

Economic growth slowed in 2002, largely due to a drought-induced drop in agriculture. The industry sector showed increases, which is expected to continue in FY2003 and should lead to a moderate revival in GDP growth. Assuming normal monsoon conditions, the economy is pro jected to grow by 6% in FY2003 with agriculture and services increasing on average. Exports are expected to increase at over 15% in 2003, based on increasing world demand. Inflation will likely remain moderate at approximately 5%. The fiscal deficit is expected to remain at the average level of 9.5% of GDP during FY2003. Gross Domestic Product (GDP) growth averaged approximately 6% throughout the 1990s, however, it decreased to an average of 5% for FY2000 and FY2001. During FY2002 (ending March 31, 2003) GDP growth was approximately 4.4%. The general decline in GDP growth over the years is primarily attributable to a decrease in the service sectors growth and from external effects such as a global recession, drought, the impact of the government's large fiscal deficit and slow progress of reforms in certain sectors. The Asian Development Bank forecasts a 6.3% growth in GDP in the FY2003 with agriculture and services increasing on average.

GDP stood at approximately US $2.66 trillion in 2002 of which agriculture comprised 25%, while manufacturing and trade comprised 29.7%. The Government provides welfare schemes for the social services sector and over the past 10 years has increased the budgeted amount four-fold for welfare schemes for Scheduled Castes, Other Backward Classes and minorities as well as welfare and development of scheduled tribes. The Government also provides separate allocations for People with Disabilities (PWDS) under separate schemes. Based on the Government' economic survey conducted for outlays for the social sector for the fiscal year 2000, rural development, employment and poverty alleviation encompassed the largest share of social welfare schemes at 42% of total expenditures in the social sector. According to the World Health Organization (WHO), the life expectancy at birth was 60 years for males and 61.7 for females. It is estimated by the WHO that as of 1992 there were 48 and 45 physicians and nurses, respectively for every 100,000 people living in India. Total expenditures on health as a percentage of GDP in 2000 was 4.9% according to the WHO, while general government expenditures on health as a percentage of total general government expenditures in 2000 was 5.3%. The WHO estimates that 3.9 million people were living with HIV/AIDS in 2000, while there were 350,000 deaths related to HIV/AIDS in the 15 to 49 year old population in the same time period. The total estimated adult prevalence rate was 0.8% of the total population.

Bansal, R;John,S and Ling PM (2005) made an article on 'Cigarette Advertising in Mumbai, India: Targeting different Socio-economic groups, Women and Yough'.

Despite a recent surge in tobacco advertising and the recent advertising ban (pending enforcement at the time of this study), there are few studies describing current cigarette marketing in India. This study sought to assess cigarette companies' marketing strategies in Mumbai, India.

Ri jo M.John (2006) studied 'Household's Tobacco Consumption Decisions'. This article analyses consumption patterns, socio-economic distribution and household choice of a variety of tobacco products across rural and urban India. Using a multinomial logic model, we examine the choice behaviour of a household in deciding whether and which tobacco products to consume.

Editorial (2009) an article on 'Socio-economic Issues in India'. Constitutionally India is a secular state, but large-scale violence have periodically occurred in India since independence. In recent decades, communal tensions and religion-based politics have become more prominent, coinciding with a rise in Islamic terrorism.

Vannhim (2009) studied 'Gender Inequality in India'. In this study the author opined that No nation, no society, no community can hold its head high and claim to be part of the civilized world if it condones the practice of discriminating against one half of humanity represented by women That was a sentence from the speech of Prime Minister Manmohan Singh at national conference to oppose gender inequality in 2006, but in reality this situation is becoming worse and worse, especially when the widespread practice of aborting female fetuses happens every day everywhere without peoples care and strict law.

Thus socio-economic indicators provide an opportunity to understand, in general, the status of an individual.

The socio-economic position helps an individual to assert his or her position in the society. Educational levels, occupational positions and income earnings do influence the behavioral pattern of individuals. These achievements instill confidence individuals and stimulate them to take part in the societal and political activities. Astrictive qualities like case and religion have also a greater role to play, especially in Indian situation in determining the status of a person. The lower caste status is a barrier in the way of an individ ual to achieve his or her goal. An attempt would be made by the researcher to enquire into the socio-economic indicators of Vizianagaram District and present on analysis of populist measures that have emerged in the course of undertaking the present study.

Socio-economic Profile of Vizianagaram District:

No two districts can be said to be same in terms of land, area, size of population, strategic location, natural resources, cultural patterns, social structures, political dynamics and economic development. The Republic of India occupying the central sector of the Asian subcontinent is the sub-continent of Asia and is the second most populous nation and seventh largest country of the world having 439 districts.

Andhra Pradesh is a state of India having 23 districts and Vizianagaram is a district of Andhra Pradesh. Andhra Pradesh is divided into four natural regions viz., Andhra, Rayalaseema and Telengana regions.

Historical background:

The history of Vizianagaram District is connected with hoary past of Kalinga, one of the Political divisions of ancient India. Only in modern times, the upper part of Kalinga was gradually merged into Orissa State and the lower part into Andhra Region.

After abolition of the Zamindaris in 1948, Visakhapatnam district was found to be unwidely for administrative purposes. Consequently, Srikakulam District was carved out in 1950, bifurcating it from Visakhapatnam District. The Constitution of Vizianagaram District in 1979, by transferring the taluks of Parvathipuram, Kurupam, Salur, Bobbili, Badangi and Cheepurupalle from Srikakulam District and some taluks of Visakhapatnam, forms the latest development in the history of the district.

Geographic Profile of Vizianagaram District:

Vizianagaram District was formed as 23rd district in the State on 1st June, 1979 with headquarters at Vizianagara m in terms of G.O.Ms.No:700/Revenue(U)Department, Dt.15th May, 1979 with portions carved from Srikakulam and Visakhapatnam District.

The district is a part of the Northern Coastal plains of Andhra Pradesh State and lies between 17 - 15 and 19 -15 of the Northern Latitude and 83 - 0 to 83 - 45 of the Eastern Longitude. It is bounded on the East by Srikakulam District, on the West and South by Visakhapatnam District, on the South-east by Bay of Bengal and North-West by Orissa State.

The District was formed with 9 taluks viz., Viianagaram, Gajapathinagaram, Srungavarapukota and Bhogapuram taluks from Visakhapatnam district, Bobbili, Parvatipuram, Salur, Kurupam and Cheeprupalli from Srikakulam District. In December, 1979, 3 more taluks were added by creating Nellimarla, Viyyampeta, Badangi and GummaLakshmipuram duly bifurcating the taluks of Vizianagaram, Srungavarapukota, Bobbili and Kurupam respectively making the total taluks to 13 and these taluks have been further subdivided into 52 Firkas. For administrative convenience, the district is divided into 2 Revenue Divisions viz., Vizianagaram and Parvathipuram. In may, 1985 the taluks and firkas were replaced with 34 Revenue Mandals in the District.

Population:

The population of this district as per the Census Reports is Census 1981 18.04 Lakhs, 1991 21.10 Lakhs and 2001 22.49 lakhs of population. This clearly indicates that gradual increase is found from one Census to Census. The Male population in 1981 Census is 8.99 Lakhs, followed by 1991 10.55 Lakhs and 2001 11.20 Lakhs. Whereas the Female Population is in 1981 Census reported as 9.05 Lakhs followed by 1991 Census 10.55 Lakhs and 2001 11.30 Lakhs. From the above it can be concluded that the gradual increase in population in respect of Female category is higher than Male Population.

Further, out of the total population 22.49 Lakhs of this District as per report of Cens us 2001 that Scheduled Caste population is 2,38,023 (1058%). Out of total population of Males 11.20 Lakhs, the SC Male population is 1,19,116 (10.63%), where out of 11.30 Lakh Population female the SC Female is 1,18,907 (10.52%).

Agriculture:

The major agriculture in this district is Rice, Groundnut, Mazie, Sugar Cane, Bazra, Koraa, Redgram etc. Out of which, the major cultivation is preferred to Sugar Cane in view of the demand from Sugar Industries in this district. Cultivating Mesta, Rice, Groundnut, Mazie are preferred by the Farmers. The Farmers are preferred least to cultivate Bazra, Korra, Redgram.

Land Assigned for Agriculture Purpose:

Out of Ac.3512.00 land, assigned to Scheduled Caste people Ac.745.00 (21.22%), Scheduled Tribe people Ac.1042.00 (29.67%), Backward Class People Ac.1586.00 (45.16%) and other community people Ac.139.00 cts. (3.95%).

District administration in a sense comprehends a wid e spectrum of public administration in India.

District administration includes all the agencies of the government, the individual officials, functionaries and public servants. It comprehends all institutions for the management of public affairs in the district, all the corporate bodies such as Panchayats of different kinds, Panchayats, Municipal councils of every kind. Thus district administration provides the principal point of contact between the citizen and the process of government. It is the cutting edge of tool of public administration and this is what constitutes its vital significance in the nations government.

Factors of Development:

Development is affected by a number of factors like natural resources, environment technology and economic growth, which are interactive and interdependent. Environment, including natural resources like land, water, forest, fisheries, minerals and economy comprising among other things, production, c onsumption and distribution activities are interactive and are interdependent. The report of the World Commission on Environment and Development (WCED), says our common future was the first major international initiative that enhanced the awareness of policy makers about the complexity of relationship between environmental problems, economic growth and needs of people, rich and poor.

After independence, India has adopted the strategy of planned development as the Constitution declared India a Democratic Socialist State having commitment to socio-economic justice through the democratic process and organized planning. Planning is needed both at the individual, district, state and national levels. Its need is bring realized both by socialist as well as capitalist countries. In developing countries it is increasing being realized that without planning it is impossible to have economic development and solve nations economic problem on the one hand and to industrialize the country on the other. Planning is needed for ending poverty and unemployment. It is a rational process of human behavior. Planning both at administrative, social and economic levels is increasingly occupying a important and significant place in our social, economic and political set-up.

The first Five-Year Plan of (1951-52 to 1955-56) had a twofold objective. It attempted to correct the disequilibrium in the economy and ensure all round balanced development. It further aimed to raise national income and achieve steady improvement in the living standards over a period of time. The plan accorded highest priority to agriculture, including irrigation and power projects, transport and communication.

The Second Five-Year Plan of 1956-57 (1956-57 to 1960-61) aimed at the establishment of socialistic pattern of society in India. It projected to achieve 25 percent increase in the national income by giving priority to rapid industrialization with particular emphasis o n basic and heavy industries. It broadened the horizon of employment opportunities to reduce inequalities in income and wealth and to achieve more even distribution of economic power.

The Third Five-Year Plan 1961-62 (1961-62 to 1965-66) aimed at securing marked advance towards self-sustaining growth and secure an increase in the national income over 5 per cent per annum, to increase it by about 30 percent. It aimed to achieve the target by giving priority to self-sufficiency in food grains and increase in agricultural production to meet the requirement of industry and exports. It also targeted to expand basic industries like steel, chemicals, fuel and power and to establish machine-building capacity for requirements of further industrialization. It aimed to utilize fully the manpower resources of the country and ensure a substantial expansion in employment opportunities. It further aimed to establish progressively greater equality of opportunities and bring about re duction in disparities of income and wealth and a more even distribution of economic power.

Mid 60s was one of the critical periods in the history of Five-Year Plan in India. Series of crisis left many economists to ponder over the effectiveness of planning in India. The first among the series of crisis was the Indo-Pak war of 1965. The was ravaged Indian economy needed some kind of a special effort by the economic planners in the country. The first two decades of development planning in India saw the implementation of rural development programmes like community development projects National Extension Services, Land Reforms and Co-operative Farming. Although it was initiated with much fund fare it did not benefit the targeted groups i.e., the rural community. In 1968 the Planning Commission organized a number of studies on the problems of small farmers in different areas. The small Farmer Development Agency Scheme (SFDA) 1971 was launched with a view to provide speci al preferential arrangements for the supply of inputs to the potentially viable small farmers. During the Fourth Five-Year Plan along with the SFDA another agency called the Marginal Farmers and Agricultural Labourers Development Agency (MFAL) was introduced to help the sub-marginal and landless workers. While SFDA covered the entire district, the MFAL was confined to blocks and tahasils. The Fourth Five-Year Plan 1969 (1969-70 to 1973-74) aimed at raising the standard of living of the people through programmes which at the same time designed to promote equality and social justice. The Plan laid particular emphasis on improving the conditions of the less privileged and weaker sections of the society especially through the provision of employment and education. Efforts were also directed towards reduction of concentration and wider diffusion of wealth, income and economic power.

The twin objectives of the Fifth Five Year Plan 1974-79 (1974-75 to 1978-79) were the remo val of poverty and the attainment of Self-reliance. It envisaged 4.37 percent overall growth of gross domestic product, expansion of productive employment, a national programme of minimum needs, emphasis on agriculture, key and basic industries producing goods for mass consumption, extended programmes of social welfare and an equitable prices.

During the Fifth Five-Year Plan period, the 20-Point Programme was launched on 1st July, 1975 as precursor to Garibi Hatao programme to alleviate the conditions of the poorer sections of the society. A revised programme was annulled on 14th July, 1982, which has been under implementation from 1982-83 onwards. The coverage of the progrmme has been broadened to include a number of major areas of social concern such as provision of safe drinking water, health facilities, family planning, expansion of education, equality for women, justice to scheduled castes and scheduled tribes. It aimed to generate new opportunities for youth, h ousing for the under privileged sections, enhancement of agricultural production and productivity reduction in income inequalities, removal of social and economic disparities, raising quality of life and protection of environment.

The new 20-Point Programme of 1986 prepared under the guidance of Late Prime Minister Rajiv Gandhi in the light of experience gained in the implementation of the 20-point programme of 1975 and 1982. In general it aimed at and improving the quality of life of the people. It is not a declaration of intention but charter of emancipation for poor.

The Sixth Five-Year Plan of 1980-81 (1980-81 to 1984-85) has been formulated after taking into account the achievement and short comings of the past three decades of planning. Janata Government had fixed its own targets but before the plan could be implemented the government went out of power and the Congress (I) government prepared its own plan. The plan aimed at removal of poverty and to mak e the country self-reliant, though it was recognized that the task of this magnitude could not be accomplished in a short period of five years. The main strategy was to strengthen the infrastructure for both agriculture and industry to create conditions for growth in investment, output and exports and provide through special programmes designed for the purpose. The objective of the plan document is envisaged to create opportunities for employment, especially in the rural areas and unorganized sector and meet the minimum basic needs of the people. Further, the document aimed at to achieve the objectives through the involvement of the people in formulating specific schemes of development at the local level. It was further aimed to secure speedy and effective implementation and to attain a growth rate of 5% per annum and gross domestic product at 3.3% per annum.

The Seventh Five-Year Plan 1985-86 (1985-86 to 1989-90) came into operation on 1.3.1985 and covered plan peri od from 1985-89. It main strategy is removal of poverty, providing social justice, economic expansion and technological development and bringing about a sharp reduction to the rate of population growth. It laid stress on agriculture by introducing land reforms, irrigation, drainage and management of multiple cropping. It also wanted to self-reliant industrial economy and has the fullest human resources development. It wanted to put stress on anti-poverty programmes. The main aim of the plan is to remove illiteracy, unemployment, and poverty and provide food, clothing and shelter, health, education and other basic amenities through Minimum Needs Programme. According to some critics there was nothing new in the strategies and programmes however, a new hope seemed to have been created by the reconstitution of the Planning Commission and liberalization of imports in order to give a boost to development and hike the customs revenue.

That was far higher than the longer-term t rend rate of 3.5 percent per annum and also higher than the average annual trend growth rate of 4.3 percent a year during the decade 1974-75 to 1984-85.

The development of agriculture should inevitably have to be given priority. Problems of crop combination perspective, land and water management, productivity, agro-processing industries, backward areas development diversification of technology to modernize stagnant agriculture needed carefully formulated plans for solution of problems. It was argued that the agricultural sector should receive preference over the industrial sector in view of the size, nature and demographic and other peculiarities of the country. It was believed by many, if India aims to enter into 21st Century, it has to put emphasis on faster growth of industries. It would help to achieve the projected target of providing increased employment. A notable feature of the plan document was it tried to redefine the role of small industries. It emphasized f or setting up or agro-industrial development in rural areas. Through this the document aimed to achieve the goal of self-reliance.

Human Development has been the ultimate goal. The effort of the plan was directed towards achieving employment generation, population control, literacy, education, health, drinking water. In addition provision for adequate food and basic infrastructure were the other priorities. As a welcome step, the planning process in India seeks to make peoples initiative and participation a key element in the process of development.

Working of DRDA in Vizianagaram District:

District administration is defined as the management of public affairs within a territory marked off for the purpose. After Independence, the District Administration was made a partner in the development process in which the Collector emerged as the overall agent of the State Government occupying a cardinal position. As the implementation of the de velopment programmes, the task was onerous calling for missionary zeal, scientific foresight and all pervading spirit of selfless service. With the introduction of Panchayati Raju, structure had emerged at the district level where the Collectors Association with the emergent system and the role assigned under it varied from State to State. The role of Collector in development administration does not find a clear and precise definition. Except in the fields of revenue, law and order and natural calamities, his role, as a coordinator seems to be nebulous. In recent years though the Union and State Governments have launched several special projects, the Collectors face gnawing problem of inter-sector transfer of funds.

The execution of Five-Year Plans for rural development is ultimately the responsibility of the District Administration, where in the District Collector plays a key role. Originally, he was in charge of collection of revenue, and then he was entrusted with administrative and some judicial responsibilities for maintaining law and order. Now he is also responsible for the development work in his district. There is no limit to what a District Magistrate can get close so it is felt that it is too much to load him with developmental work. The task of implementing development programmes is very difficult and time consuming. It required patience, tack, dedication and vision. So, it requires a specialized cadre of men and women who should have dedicated their lives to developmental work.

To reduce the burden of Collector of supervising developmental work, the developmental functions of Collector were vested in the name of Project Officer to lookafter ITDA Projects for implementation in Tribal Agency areas and in plains the responsibilities have to be given to the respective departments. It was ultimately decided to set one single integrated organization. The task of the organization was to oversee and effectively implement po verty alleviation programme. Consequently District Rural Development Agency (DRDA) was set up in 1980, with Collector as the Chairperson.

While analyzing the function of DRDA it can be point out that the overall charge of the planning implementation, monitoring and evaluation of all anti-poverty programmes in the district can be divided into broad areas. Firstly, to keep the district and Mandal agencies informed of the basic parameters and the requirements of the programmes and the task to be performed by all these agencies. Secondly, to coordinate and oversee the surveys, preparation of prospective plans and annual plan of the blocks and finally prepare a district plan. Thirdly to monitor and evaluate the programmes implementation by government and governmental agencies to ensure its effectiveness. Fourthly to secure inter-sectoral and inter departmental co-ordination and co-operation. Fifthly, to give publicity of the achievements made under the programs and dissem inate knowledge and build up awareness about the programmes. Sixthly to send periodical returns to the state government in the prescribed formats. Coming to the functions of DRDA in Vizianagaram District it can be had the clear picture and to assess the analysis of the anti-poverty programmes of rural Development, which are implemented in this district.

BRGF (Grameena Rojgar Yojana):

The funds under this scheme in 2007-08 under 11th Plan period have been released under the approval by the High-Power Committee of BRGF Planning. The aim of this scheme is to meant to eradicate the disparity regional developments and provide funds where there is deficiency to meet the executions for developmental activities. In this scheme 50%, 30% and 20% grants have been allocated to Gram Panchayats, Mandal Prajaparishads and Zillah Praja Parishads and four Municipalities respectively.

Fashion Technology Project:

The Fashion Techn ology Project under Swarna Jayanti Gram Swarajgar Yojana Scheme is started by the Government of India under the SGSY II Scheme to enhance the additional income to the Self-employment Societies. To meet the objective of this scheme has been estimated to a tune of Rs.1215.32 Lakhs. Out of which an amount of Rs.218.02 Lakhs being the first phase and the Government of India and Rs.72.67 as its share to bare the expenditure under this scheme. The scheme will be continued for three years i.e., from October, 2006 to September, 2010. Accordingly, for about 7000 Self-financed groups will be given training Embroidery, Garments Clothes preparation. In the first phase an amount of Rs.86.00 Lakhs was spent for four months training to the Instructors in NIFT Institute i.e., 30 Women trained in advanced garment production, 40 Women trained in preparation of Surface Armamentation. The District Rural Development Agency has procured the necessary machines and tools from East Godavary District with reasonable rates. The DRDA make efforts through this scheme, 780 members after completion of their training have already been recruited in various Garment Industries and still 680 members are going to be completed within the next couple of months. Further, DRDA has provided 300 Machines in TTDC and Mahilapranganam, 150 machines in Nellimarla, Garividi, Cheepurupalli and 100 Machines in S.Kota Mandals for the purpose of training the unemployed Women. The DRDA make necessary arrangements to train the unemployed Women of 300 members in Bobbili Mahilapranganam, Dwakra Bazar, Vizianagaram in Surface Armamentation. (Source: DRDA, Vizianagaram District).

A.P.Housing Board Limited:

During 2007-2008 under the I.A.Y (Indira Avasa Yojana) Scheme is sanctioned for Rs.1080.75 Lakhs provided to 4,323 Schedule Caste and Scheduled Tribe community peoples have benefitted. Accordingly, 4,174 dwelling houses have been constructed and completed and an amoun t of Rs.939.15 has been spent for this purpose in all 34 mandals in Vizianagaram District.

Prime Minister Gram Shadak Yojana Welfare Activities:

The objective of the scheme is to provide better transportation facilities connecting to National High Way Roads. Accordingly priority was given for development of road facilities in all the rural areas. The total road formation works were taken place 203.38 Kms. in this district and an amount of Rs.2867.04 Lakhs have been made being expenditure.

Integrated Waste Land Development Programme (IWDP):

The IWD Programme was introduced during 1999-2000 with an object to utilize the waste lands for cultivation purpose. Under this scheme Rs.2670.00 Lakhs has been allocated from 1999 2000 to 2006 2007 so as to utilize the 48500 Hectares of land spread over all 34 Mandals in Vizianagaram. Accordingly, an amount of Rs.1640.76 Lakhs (61.45%) was spent for the dev elopment of 31416 (64.77%) Hectares of waste land was taken for use of agriculture purpose.

Micro Irrigation Development Programmes:

As per the policy of A.P., State Government that Electrical Motors/Diesel Engines will be supplied to the farmers with 70% subsidy for the purpose of Drip Irrigation. Accordingly, Rs.50,000/- to each farmer family is eligible to purchase the water machines. Where, SC and ST community farmers may be allowed to pay 10% of the loan being their subscription and 20% per cent being margin money will be met by the respective SC/ST Corporation and the rest of money will be provided being loan to each farmer. Accordingly, 1617 Farmer families are utilizing the above facility for the use of 3154 hectares of land in this district under Micro Irrigation Development programme.

Drinking Water Supply in Rural area under ARSWS Scheme:

According to DRDA statistical information that out of 2874 vill ages in Vizianagaram district drinking water was provided to 1600 (55.67%) villages and the rest of 1274 (44.33%) villages are yet to be provided drinking water.

A.P. NEDCAP:

The objective of this scheme is to implement and development of Bio-gas Plants and their proper utilization so as to saving the Coal, Petroleum, wood and such other natural resources utilization particularly in rural areas and to protect the health of rural female. This scheme is meant for low category farmers as well as Scheduled Caste and Scheduled Tribe farmers. Out of the cost of a Bio-gas plant unit of Rs.9750/-, an amount of Rs.5500/- is given to each farmer being the subsidy and the rest of the amount has to be borne by the farmer being the loan subject to repay the same to the government in an easy instalment basis. As per the NEDCAP, Vizianagaram 500 units have been provided and Rs.48.75 lakhs was accorded to that extent. Out of which 27.50 lakhs was given being subsidy and Rs.21.25 lakhs being the share of the individual.

GRAM PANCHAYATS:

The basic assessment of a nations development is depending on Village in all aspects. Keeping this into consideration, the grants have been released to the Gram Panchayats to meet the developmental activities in the respective villages in Vizianagaram District. Out of the total grants of Rs.14.35 lakhs released by the Government of India, an amount of Rs.13.06 lakhs (91%) was spent. Further, an amount of Rs.10.37 lakhs (79.4%) for Sanitation, Rs.2.67 (20.44%) for Drinking Water and Rs.0.02 Lakhs (0.153%) for other purpose was spent.

SARVA SIKSHA ABHIYAN (SSA):

Rajiv Vidya Mission (SSA) Scheme functioning in this district is to provide necessary facilities to the Schools in Rural and Urban localities so as to attain the national objective that to provide education for all as the Constitution slogan to provide education to all the child ren upto 14 years. During Academic Year 2006 -2007, an amount of Rs.1249.99 Lakhs was provided for the construction of 540 additional classrooms. Out of which 363 classrooms constructed and the expenditure to a tune of Rs.1140.92 lakhs was made and the additional amount of Rs.109.07 lakhs is still needed to meet the construction of remain 177 classrooms.

During the financial year 2007-2008, an amount of Rs.806.20 lakhs was estimated being the expenditure for the construction of 278 classrooms to provided to the needy schools in rural and urban localities. Accordingly the Director of Rajiv Vidya Mission, Government of A.P., has accorded to start the execution. However, 150 classroom constructions was executed with an amount of Rs.297.25 lakhs being grant released and Rs.508.95 lakhs is yet to be released to complete the remaining 128 classrooms construction in respective schools in this district.

The SSA has also accorded for Rs.7.20 lakhs for providing minimu m facilities in urban areas i.e., providing drinking water, 18 constructions of Lavatories etc. According to SSA 6 Lavotories have been constructed with provision of safety drinking water in 4 schools with a cost of Rs.11.50 lakhs and the rest of 12 lavatories construction is under progress.

The objective of SSA is to provide Education for All. Accordingly to provided education 2617 children between 6 8 years age. The SSA has also spent an amount of Rs.22,00,900/- during 2007-2008 being remuneration paid to the 183 Para Teachers paid at the rate of Rs.1500/- each per month.

The Home based Education Scheme is also introduced by SSA during 2007-2008 so as to provide education to 288 physically handicapped children at their residence and 20 mandal resource persons are engaged at an amount of Rs.5000/- p.m. being remuneration.

Similarly, the SSA, Vizianagaram has also provided Rs.44,44,502/- during 2006-2007 for 39 Bridge Courses to be provided to the Ch ild Labour education so as to meet the constitutional objective.

CONCLUSIONS:

According to Subramanian, Narendra (2007) Populist political forces have played significant roles in Indian politics, and have varied in their vision of political community, in the social groups they targeted, in the policies they pursued, and in their impact on democracy. The Indian National Congress had populist aspects in the interwar period and then again under



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Wednesday, August 22, 2012

The Truth about Pure Omega3

Are you really buying pure omega3 supplements? How do you know? Some manufacturers can prove it.

In the US, it is up to health supplement manufacturers to be sure that the products they sell are safe. The products are not evaluated by the Food and Drug Administration, unless there are safety complaints from healthcare practitioners.

Some manufacturers claim to provide pharmaceutical grade fish oil. In the US, there is no such thing.

The Council for Responsible Nutrition (CRN) has the same standards, but they went one step further by limiting the total PCBs that may be present. Some manufacturers adhere to the International Fish Oil Standards, which are slightly better than those set by the CRN.

Some manufacturers have their own specifications, because they really want to provide pure omega3 supplements. In order to do that, they have to spend a little extra money.

A special laboratory analysis is required to test for contaminants at the p arts per billion (ppb) or parts per trillion (p-p-t) levels. A supplement manufacturer cannot conduct the testing in their facilities. They are simply not equipped.

So, they have to pay an independent laboratory to test for them. The better manufacturers test each batch before the oils are encapsulated. Some manufacturers test after encapsulation, which is inaccurate for measuring the level of oxidation or freshness.

If the manufacturer goes to the effort of having the testing conducted, they will surely want their customers to know about it. So, if the company you are thinking of buying from does not mention that testing was conducted, it probably was not and you are probably not getting a pure omega3 supplement.

After testing a sample, the laboratories provide the manufacturers with a Certificate of Analysis or COA. Today, many of the better manufacturers post a copy of the COA on their websites.

At first glance, a COA may seem a bit daunting. In many cases, there is some detectable level of mercury or other contaminants. It is very comforting to see a COA that says not detected on the lines next to mercury, lea d and other hazardous heavy metals.

In this writers opinion, pure omega3 should be free of dioxins and PCBs, at the p-p-t level. Those chemicals are known to cause cancer. We are exposed to enough cancer-causing agents on a regular basis. We dont want them in our health supplements.

Freshness is just as important as purity. If the fish have been allowed to spoil, before they are processed, the oils will contain free radicals. Free radicals play a role in the development of cancer. As mentioned above, we are exposed to enough of them. We dont want them in our health supplements.

If you really want to buy pure omega3 supplements, look for the COA and read it. Thats your guarantee.





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Tuesday, August 21, 2012

BarleyLife Is The Ideal Fast Food

According to Wikipedia.org: "Fast food is the term given to food that can be prepared and served very quicklytypically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away."

Fast food dates back long before the twenty first century however. In the cities of ancient Rome for instance, street vendors had stands that sold bread soaked in wine as a quick snack in the mornings, and cooked vegetables and stews were sold in simple eating establisments later in the day. Many people living in urban areas during these times had no means to prepare or cook their own food, so they relied on these vendors for their meals. During the Middle Ages, large towns and major urban areas such as London and Paris had many vendors that sold dishes such as pies, pastries, flans, waffles, pancakes and cooked meats. Like the early cities of Rome, many of these vendors catered to people who did not have the means to cook their own food or could not afford housing with kitchen facilities. Thus, they relied on fast food.

As we fast forward to 1916, a gentleman by the name of Walter Anderson had built the first White Castle restaurant in Wichita Kansas, in which he introduced a low cost, limited menu, high volume hamburger restaurant. People liked the low cost hamburger, fries and colas that were offered. As time went on, more and more fast food establishments were opened and familiar sights such as the golden arches' have now become mainstream places to eat.

Along with the popluarity and increase in fast food restaurants, many serious health issues have also become popular and are on the increase. Nutrient depleted and high-calorie foods, as well as lifestyle choices, are taking their toll on the health of many people. Obesity, type 2-diabetes (now being coined diabesity' because of the relationship between weight and diabetes), high blood pressure, heart disease, and arthritis are becoming the popular and accepted' chronic diseases of Western civilization, with many other developing countries not far behind. And researchers are now beginning to admit that diet plays a huge role in the prevention and treatment of disease.

Fast food is highly processed and loaded down with additives. Many of these additives found in fast and processed foods are substances that damage our cells. Although many of these chemicals have been approved by the regulating government bodies, they are still foreign to the body and can cause health issues. If these substances cannot be processed and disposed of (or eliminated), they can end up lodged in our tissues or fatty areas, which creates an acidic pH. Considering disease can only survive in an acidic pH environment, it makes sense to stay away from foods that are doing this.

In North America, reports estimate that caloric intake is up by an average of 340 calories per day due to the availability of inexpensive, calorie-dense foods and eating out at fast-food joints regularly. Vegetables, fruit and fibre are often absent from high-calorie diets, and these types of high-calorie diets provide little or no valuable nutrients our bodies need to maintain good health. Not only is fast-food high in calories it is typically high in sodium, saturated fats and trans fats, and many fast-foods are very high in sugar. So what can we do to avoid the pitfalls of fast food?

Well, it's time to reconsider our approach to eating and get back to the basics by looking at the nutritional benefits food provides. Our ancestors received their nutrition from whole food sources grown in chemical and pesticide free soil. Their vegetables, fruits, and grains were grown in nutrient rich soil containing minerals and enzymes. Although it's a little more difficult today to find foods that are as nutrient dense as they used to be, it is still vitally important to get a complete balance of healthy foods the way nature intended

Choosing foods that are high in fibre and low in fat can help to keep us healthy and fit. Lots of fresh veggies, fruit, and whole grains are a must in today's diet and the fresher and organic we can get is best. The local farmers markets are in full swing at this time of year so it's a great way to shop for our fresh food needs. Another way to ensure we are receiving the nutrients we need on a daily basis is to supplement our diet with a live whole-food concentrate such as BarleyLIfe.

Considered "the original green juice", BarleyLife is an all-natural, green barley grass juice concentrate that helps provide our body with the essential nutrients it needs to develop a strong foundation for good health and vitality. As a matter of fact, barley grass is thought to be the only vegetation on earth that can supply sole nutritional sustenance from birth to old age!

As a live, whole food concentrate, the green barley grass juice in BarleyLife contains an abundance of vitamins, minerals, enzymes, antioxidants, phytochemicals, protein, amino acids, and chlorophyll. Very different from a multivitamin pill, these are food-sourced nutrients in natural proportions - so our body will know what to do with them. One of the most fundamental benefits of green barley grass juice is its profound alkalizing effect. Barley grass juice has a neutral pH of 7.0 and contains alkaline minerals that buffer or neutralize acidic materials.

There is no doubt that fast food is here to stay, but unless we start to change our food choices, experts warn we are creating a generation of very unhealthy people who are already creating a huge burden on the health care system. If you need your fix of fast food, remember one thing. You are what you eat! Once food breaks down inside you, it makes up the very cells that your body is made of. If you want to be strong and healthy, then choose powerful foods. BarleyLife is one such food. It's fast and convenient, while delivering the maximum nutrition needed to maintain whole body health. In fact, when you think about it, BarleyLife really isthe ideal fast food!

When you see the golden arches, you are probably on your way to the pearly gates. ~ William Castelli, M.D.

BarleyLife is now new and improved and is available in a number of varieties to suit your needs: BarleyLife powder, BarleyLife Xtra powder (with 18 different fruits and vegetables), BarleyLife capsules (vegetarian), and BarleyLife Sample Packs.

For more information about AIM BarleyLife, please visit our website at http://www.followthegreen.com where you can read more, download a data sheet and watch a video. As with any supplement it is always recommended to read the literature thoroughly to find out if this product is right for you, and consult a health care practitioner if you have any medical conditions or concerns.





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Monday, August 20, 2012

The Pet Food Ingredient Game

About 25 years ago I began formulating pet foods at a time when the entire pet food industry seemed quagmire and focused on such things as protein and fat percentages without any real regard for ingredients. Since boot leather and soap could make a pet food with the "ideal" percentages, it was clear that analytical percentages do not end the story about pet food value. I was convinced then, as I am now, that a food can be no better than the ingredients of which it is composed. Since this ingredient idea has caught on in the pet food industry, it has taken on a commercial life that distorts and perverts the meaning of the underlying philosophy of food quality and proper feeding practices. Is health reducible to which ingredients a commercial product does or does not have? As contradictory as it may seem to what I have just said, no it is not. Here's why.

AAFCO Approval
The official Publication of the American Association of Feed Control Officials (AAFCO) gives wide latitude for ingredients that can be used in animal foods. As I have pointed out in my book, The Truth About Pet Foods, approved ingredients can include*:
dehydrated garbage
undried processed animal waste products
polyethylene roughage replacement (plastic)
hydrolyzed poultry feathers
hydrolyzed hair
hydrolyzed leather meal
poultry hatchery by-product
meat meal tankage
peanut hulls
ground almond shells
(*Association of American Feed Control Officials, 1998 Official Publication)

Simultaneously, this same regulatory agency prohibits the use of many proven beneficial natural ingredients that one can find readily available for human consumption such as bee pollen, glucosamine, L-carnitine, spirulina and many other nutraceuticals. It would be easy to conclude that reason does not rule when it comes to what officially can or cannot be used in pet foods.

From the regulators standpoint, they operate from the simplistic nutritional idea that the value of food has to do with percentages and that there is no special merit to any particular ingredient. They deny the tens of thousands of scientific research articles proving that the kind of ingredient and its quality can make all the difference in terms of health. They also are silent about the damaging effect of food processing and the impact of time, light, heat, oxygen and packaging on nutritional and health value.

So regulators are certainly not the place to go to determine how to feed pets for health. For their way of thinking, as long as a packaged food achieves certain percentages, regardless of ingredients, the manufacturer can claim the food is 100% complete. Pet owners then proceed to confidently feed such guaranteed foods at every meal thinking all the while they are doing the right thing for their pet. This old school nutritional view is standard practice in human hospitals as well where official dieticians feed diseased and metabolically starved patients a fare of jello, instant potatoes, powdered eggs, white flour rolls and oleomargarine because their charts say such diets contain the correct percentages of certain nutrients. Hospitals are a good place to go if you want to get sick!

The 100% Complete Myth
Consumers are increasingly becoming alert to the value of more natural foods. Everyone intuitively knows that the closer the diet is to real, fresh, wholesome foods, the better the chance that good health will result. Unfortunately, people do not apply this same common sense to pet foods. Instead they purchase "100% complete" processed foods, perhaps even going the extra mile and selecting "super premium" or "natural" brands, thinking they are doing the best that can be done. They surrender their mind to a commercial ploy (100% completeness) and do to their pets what they would never do to themselves or their family - eat the same packaged product at every meal, day in and day out. No processed food can be "100% complete" because there is not a person on the planet who has 100% knowledge of nutrition. The claim on its face is absurd. Understanding this simple principle is more important than any pet food formulation regardless of the merits of its ingredients. Everything that follows will begin with that premise, i.e., no food should be fed exclusively on a continuous basis no matter what the claims of completeness or ingredient quality.

Genetics Is The Key
Pets need the food they are biologically adapted to. It's a matter of context. Just as a fish needs to be in water to stay healthy, a pet needs its natural food milieu to be healthy. All creatures must stay true to their design. What could be more obvious or simple? For a carnivore the correct genetic match is prey, carrion and incidental fresh plant material, and even some fur and feathers, as well as the occasional surprise of unmentionables found in decaying matter. It's not a pretty picture to think that "FiFi" with her pink bow and polished toenails would stoop to such fare, but that is precisely the food she is designed to eat. Since that is her design, matching food to that design (minus the more disgusting and unnecessary elements) is also the key to her health.

The Disease Price
We may prefer to feed a packaged, sterile, steam- cleaned, dried, farinaceous chunk cleverly shaped like a pork chop, but let's not kid ourselves, that is not the food a pet is designed for....regardless of the claims about ingredients on the label making one think it is five-star restaurant fare. Pets may tolerate such food for a time, but in the end nature calls to account. The price to be paid is lost health in the form of susceptibility to infections, dental disease, premature aging, obesity, heart and organ disease, diabetes, cancer, arthritis and other cruel and painful chronic degenerative diseases. Because our pets are not out in the rigors of nature where they would quickly succumb to such conditions and end their misery, they languish in our protected homes and under veterinary care that does not usually cure but merely treats symptoms and extends the time of suffering. That suffering begins with the way in which we are feeding our pets, not the ingredients in a sup posed 100% complete pet food.

The Perfect Food
What is the solution? It is simple and something I have been preaching for the past 25 years. Return pets to their environmental roots. They need - daily - interesting activity, fresh air, clean water, romps in nature, lots of love, and food as close to the form they would find in the wild as possible. Fresh, whole natural foods fit for a carnivore and fed in variety are as good as it can get. Anything less than that is a compromise. Compromise the least if health is the goal. (Same principle applies to you and your family.) To get a packaged food as close as possible to that goal requires the right starting philosophy of feeding (described above) and the expertise to design and manufacture such foods.

Enter The Profiteers
Elements of these principles (often distorted or misunderstood) have been taken up by an endless line of pet food entrepreneurs. The low fat craze led to low fat pet foods. The high fiber craze led to high fiber pet foods. The "no corn, wheat or soy" craze led to no corn, wheat or soy pet foods. The "omega- 3" craze led to pet foods with fish oil. The variety craze led to pet foods supposedly offering variety. The "four food groups" craze led to all four bundled into a package. The "raw" craze has led to raw frozen pet foods. The list is endless and the race for pet owner dollars is at a fever pitch.

One can only feel sympathy for a concerned pet owner as they stroll along the huge array of pet food options in pet food aisles. Unfortunately, armed with only sound bites and lore they may have heard from a friend, breeder, veterinarian or on a commercial, they make choices that not only do not serve the health of their pet but may directly contribute to weakened immunity and disease.

The first thing consumers should keep in mind is the ideal diet for pets as described above. No packaged product regardless of its wild claims is ever going to equal that. The next best thing is to home prepare fresh meals. (Contact Wysong for recipes and instruction.) If that is not always possible, then products should be selected that are as close to the ideal as possible. (More suggestions below.)

Raw Frozen Pet Food Dangers
At first glance, considering the perfect feeding model I have described - raw, natural, whole - the best food may seem to be one of the raw frozen pet foods now clamoring to capture the "raw" craze. I'm sorry to say that some of these purveyors even use my books and literature to convince pet owners that their frozen products are on track. They take bits and pieces of good information and distort it into something that pretty much misses the point and misleads consumers. Also, these exotic frozen mixtures of ingredients of unknown origin, manufacturing and freezing conditions are most certainly not economical nor the best choice. They may, because of the water content and raw state, be outright dangerous.

[The Case Against Raw Frozen Pet Foods]
http://www.wysong.net/PDFs/caserawfrozen.pdf

Natural And Organic
At second glance then, it may appear that the next best thing would be one of the many "natural," "organic" and "human-grade" dried or canned brands that are now flooding the market. Between these and the frozen food products, ingredient labels start to look outright ridiculous. For example, these are from some typical labels:
Every manner of "pureed" vegetable
Organic beef, rabbit, chicken, turkey, goat, lamb, duck, pork
Organic eggs
Organic honey
Organic papaya, persimmons, blueberries, oranges, apples, pears
Organic yogurt
Organic alfalfa, millet, quinoa and barley sprouts
Wheat grass
Nettles
Bok Choy
Cultured kefir
Cod liver oil
Capsicum
Watermelon....

Everything but the kitchen sink is put in so as not to risk losing any customer ... and that would be in there too if a new myth appeared about the special health attributes of porcelain. I say the list is ridiculous not because such ingredients may not be wonderfully nutritious but because the consumer does not really know what part of the ingredient is being put in, in what form, how it is being protected from degradation and toxin formation and, as you will see below, the economic math does not add up. Additionally, feeding complex mixtures of foods (grains, meats, vegetables, fruit, dairy, etc.) at every meal is a digestive stress. Pets need a break once in a while and should have just a meat meal, a slice of watermelon or whatever fits their fancy, all alone so their digestive tract can focus and they can relish the flavor of an actual food.
Although the idea of organic agriculture is excellent, the use of the "organic" name just for marketing isn't. Something may be labeled organic to entice customers but only contain a small percentage of organic (see below). Or, it may be that the particular organic ingredient may be of low nutritional merit - chicken heads, feet and feathers can be "organic." Regardless, even if the food is 100% organic prime rib, that is not an argument for the exclusive feeding of the food to pets.

Human Grade
Then there are claims about "USDA approved" ingredients, "human grade" ingredients and ingredients purchased right out of the meat counter at the grocery store. Again, at first glance - and superficiality is what marketers like to deal with - it may seem that such foods would have merit over others. But such labels only create a perception of quality. People would not consider the food pets are designed for in the wild - whole, raw prey and carrion - "human grade" or "USDA approved." Because something is not "human grade" does not mean it is not healthy or nutritious. For example, chicken viscera is not "human grade" but carries more nutritional value than a clean white chicken breast. Americans think that chicken feet would not be fit for human consumption but many far eastern countries relish them. On the other hand, "human grade" beef steaks fed to pets could cause serious nutritional imbalances and disease if fed exclusively. Pet foods that create the superficial percepti on of quality (USDA, human grade, etc.) with the intent of getting pet owners to feed a particular food exclusively is not what health is about.

There are also the larger concerns of the Earth's dwindling food resources and swelling population. Should "human grade" food products be taken out of the mouths of people and fed to pets with all of the excellent nutritional non-"human grade" ingredients put in the garbage?

Think about the humane aspect of converting all pet food to "human grade." Millions of tons of pet foods are produced each year. Should cows, pigs, sheep, fish, chickens and other sentient creatures be raised and slaughtered for these foods? Or should the perfectly good and nutritious by-products from human meat processing be used rather than wasted? Why would caring and sensitive pet owners and pet food producers want other creatures - that are themselves capable of being pets - needlessly raised in factory farm confinement and slaughtered when alternative sources of meat are available?

Pet Nutrition Is Serious Health Science
Pet nutrition is not about marketing and who can make the most money quickly. Unfortunately an aspiring pet food mogul off the street can go to any number of private label manufacturers and have a new brand made. These manufacturers have many stock formulas that can be slightly modified to match the current market trend. Voil! A new pet food wonder brand is created.

Pet foods are about pet nutrition, and nutrition is a serious health matter. There is an implied ethic in going to market with products that can so seriously impact health. But the ethic is by and large absent in the pet food industry. Starting with the 100% claim and on to all the fad driven brands that glut the shelves, health is not being served. Nobody other than our organization is teaching people the principles I am discussing here. Instead, companies headed by people with no real technical, nutritional, food processing or health skills put themselves out to the public as serious about health ... because that is what the public wants to hear and what sells. Never mind whether producers really understand or can implement healthy principles. The faade sells and selling is the game. Ingredients are important, true, but not less important than the expertise and principles of the producer who is choosing them, preparing, storing, processing and packaging them. Consumers plac e a lot of trust that nondescript processed nuggets are what consumers are being led to believe they are. Many a slip can occur between the cup and the lip. There are many slips that can occur between the cup of commercial claims and what ends up in the lips of the pet food bowl.

Consumer Blame
The consumer is not without guilt in this unfortunate - steady diet of processed pet food - approach to pet feeding. They want everything easy and inexpensive. They don't want to learn or have to expend too much effort, and they want something simple to base decisions on like: "corn, wheat and soy are evil," or "USDA approved," or "human grade" or "organic is good." They also want something for nothing and think they can get it in a pet food. People want prime choice meats, organic and fresh foods all wrapped up tidy in an easy open, easy pour package, hopefully for 50 cents a pound. They may even pay $1 or a little more if the producer can convince them about how spectacular their product is or how much cancer their pet will get if they choose another brand.

Doing The Math
Now when I go to the grocer or health food store and find these types of ingredients in raw, unprocessed, fresh packaged form, I don't see hardly anything for $1 a pound, let alone 50 cents. Some of the organic meats are more than $15 a pound! Something's afoul. But people are just not putting two and two together. How could a producer buy such expensive ingredients (as they are leading the public to believe they do) transport them to their "human grade" factory, grind, mix, extrude, retort, freeze, package, ship, advertise and pay salespeople and hefty margins to distributors, brokers and retailers and then sell them at retail for less than the cost of the bare starting materials? They can't. So obviously manufactured pet foods making such claims are misleading (to put it gently). They may have organic filet mignon and caviar in the food but it would have to be an inconsequential sprinkle at best. Consumers must do the math and get realistic in their expectations.

Are By-Products Evil?
In the processing of human foods there are thousands of tons of by-products that cannot be readily sold to humans. Does that make them useless or even inferior? No. Such by-products could include trimmings, viscera, organs, bones, gristle and anything else that humans do not desire. Should these perfectly nutritious items be buried in a landfill? As I mentioned above, while Earth's resources continue to decline and people starve around the globe, should we feed our pets only "human grade" foods and let perfectly edible - and sometimes even more nutritious - by-products go to waste? How is that conscionable or justifiable for either the consumer or the producer?

Road Kill and Euthanized Pets
This shift to "human grade" for pet foods is partly due to a variety of myths that have gotten much stronger legs than they deserve. Lore has spread in the marketplace that road kill and euthanized pets are used in pet foods. I have never seen the proof for this outrageous claim and after twenty years surveying ingredient suppliers I have never found a supplier of such. However, fantastic myths easily get life and the more fantastic they are the more life they have. It's the intellectually lazy way and what lies at the root of so much misery. Sloppy superficial thinking is what leads to racism, sexism, religious persecution and wars. People would like to think the world is sharply divided into right-wrong, good-evil, black-white. Marketers capitalize on this by trying to create such sharp distinctions for consumers to easily grab on to: human grade = good/all others = evil; organic = right/all others = wrong; rice = white/corn and wheat = black. Such simplistic and nave disti nctions are quick and simple for advertisers and salespeople to use to sway public opinion. But nobody stepping back and using common sense would ever think that something as complex as health could ever come from what is or is not in a processed bag of food. Reality is not black or white; it is in shades of gray. Grayness requires some knowledge, judgment and discernment before making choices. It's a little more work but is what we all must do if the world is ever to be a better place and people and pet health are to improve.

Digests, Meals And Other Boogeymen
Many producers attempt to sell their products by claiming they contain no "digests" or "meals." The idea is that these are wicked ingredients and consumers should stay away from all products that contain them. A digest is a product created when enzymes break down foods. After you eat a meal and it is subjected to the acids and enzymes in the digestive tract it becomes a "digest." Fermented (digested) foods made from soy, dairy and vegetables are among the most nutritious of all foods. Some "primitive" peoples bury food in the ground to rot and ferment and then uncover it later to consume it with great savor and nutritional benefit. Scavengers survive, and survive quite well, on fermenting, rotting and digesting foods. Meats, organs and trimmings can be likewise digested in vats creating both liquid and dried forms of commercial pet food digests. Being predigested they are highly concentrated and nutritionally efficient. If we are to listen to the taste buds of pets they would vote yes on digests since they find them highly palatable.

A "meal" is a food product that has been ground, mixed and dried. Meals are often used in pet foods because they are stable, easily transported, stored and handled. Dried pet foods themselves are ground, mixed and dried meals. So that makes an interesting dilemma for those who promote their products as having no meals. As far as processed pet food ingredients go, meals and digests can have their merits. There are degrees of quality as there are with any ingredient. There may be better options such as using fresh whole ingredients, but focusing on finding a product without digests or meals and feeding it exclusively is not the key to health. Given in sufficient dose, anything can be toxic and dangerous, even water and oxygen. Healthy food is a mixed bag of variety, form, preparation, quality, balance ... and reason, not fear mongering or sensationalism.

4D
There is concern about dead, dying, downed (disabled) or diseased (4D) animals being used in pet foods. Other than the fact that this just does not "sound" like wholesome food, there is the concern that these animals may contain drugs or communicable pathogens (although this can be true of "human grade" ingredients as well). My point here will not be to defend unwholesome or dangerous meats but to give some perspective. As you are learning in this paper, just about every marketing angle used by pet food manufacturers is more sensationalism than it is substance. What does a carnivore eat in the wild? Is their diet only the strongest, most robust, fastest, healthiest and most elusive prey? Of course not. They seek and primarily feed upon the dead, dying, down and diseased - 4D prey. That's exactly what humans who are alone in the wild, faced with survival, seek as well. Also, consider this, one of the largest markets for 4D meat is racing greyhounds. Not only are 4D meats fed, they are fed raw. Would kennels that make their living on the athletic performance of their animals feed foods that diseased their superstars or did not create results? These owners could buy commercial concoctions not containing 4D meat at the same price or less, but they don't. There's a reason.

If a cow breaks a leg in the field and is down, should it be killed and hauled to a landfill? How about a chicken breast that was bruised on the processing line? Should they all be taken to a landfill because they might be called "4D," "by-products" or "non- human grade?" What is the ethic in discarding a creature that has in essence sacrificed its life for food? That's not how nature does it. Nothing is wasted.

But the supposed evilness of "4D" makes great marketing fodder and soap boxes for some who need a cause or a conspiracy to promote. People don't like the sound of "4D," " by-products," or "non-human grade." Producers know this and play to it. Thus begins the race to see who can get to market first with "USDA approved" and "human grade" pet food labels. Whether it really has anything to do with health is not important. Perception and propaganda create profits.

(To put such fear mongering in perspective, consider that over 500,000 people [proportionate numbers in animals], the equivalent of more than five per day of our largest jet liners packed full, die each year as a result of modern medical measures [doctors, drugs, hospitals]. Yet we hear more fear and commotion about boogeyman food ingredients that rarely, if ever, take a life. You figure it.
[Why Modern Medicine Is the Greatest Threat To Life]
http://www.wysong.net/health/hl_884.shtml

To repeat, none of this is intended to diminish the need for wholesome and nutritious ingredients for pets or humans. But the buzzwords currently bandied about - "human grade," "4D," "by-products," "USDA approved" and the like - do not provide the proper criteria for decision making and only mislead consumers into thinking health and good nutrition are only a phrase on a package away.

What To Do
How do concerned pet owners wanting to cut through all the marketing clutter negotiate a path? It is very simple if the basic principles I have discussed above are kept in mind. Here are tips on how to implement an intelligent health and feeding philosophy:

1. Learn how to feed fresh food. Alternate these with honest processed foods fed in variety, and complement these foods with well- designed supplements.

[How To Apologize To Your Pet]
http://www.wysong.net/PDFs/apology_pamphlet.pdf

Don't get all particular and paranoid about balancing nutrients and ingredient do's and don'ts. Rotate, vary, mix it up and fast once in a while. Trust in nature, not some marketing hype. (Use the same principles for yourself and your family if you want optimal health as well.)

2. If you must have human grade or organic foods for your pet, go buy the real thing at the grocery meat counter. Take it home, cut it up and feed it raw. Freeze the remainder into small meal portions and use them for subsequent meals. Don't turn your brain off and go buy "organic" or "human grade" pet foods that for their cost could only contain hints of the real thing. Pet food manufacturers may be clever at marketing, but they are not magicians. One thing is certain; they do not buy ingredients and then sell them to you for less than what they buy them for.

3. Use appropriately designed supplements such as Call Of The Wild and Wild Things to balance raw meals and help make them safe if you are not skilled at such meal preparation.

4. The best raw, processed food alternative to fresh foods from the grocer is non-thermally processed dry foods - not raw frozen ones. (See Wysong Archetype.) Use this food for alternate meals and as top dressing to heat processed foods.

5. Check the credentials of the person making the decisions in the company whose products you buy. Don't go to a plumber for brain surgery and don't expect serious healthy products from business people.

6. Steer away from brands that are pushing any particular hot buttons such as "natural," "no by- products," exotic ingredients (quail eggs, watermelon, persimmons, etc.), organic, omega-3, rice and the like. Although these features may bring some merit to a food (if they are put in at other than "pinch" levels), they are not an end in themselves and if the packaged food is fed exclusively can cause more harm than good.

7. Steer away from brands that fear monger. For example, there is the no corn or wheat scam - "buy our brand; it has no corn or wheat." (Just saying a product has "no" something is enough to scare the non-thinking public to the brand that doesn't have the boogeyman ingredient. Profiteers know this and play it to the hilt in the pet food industry.) The truth is, grains are put in dried nugget foods because they contain the starch necessary for the extrusion process. Starch is pretty much starch regardless of whether it comes from corn, wheat, rice, potatoes, millet or whatever. Grains also help decrease the cost of pet foods. They contribute some nutrition but in a properly formulated meat-based pet food the majority of the nutritional value comes from the meat. It is true that animals may develop allergy to corn or wheat but that can happen with rice or any other grain or ingredient as well. Problems are prevented by varying the diet. That is why Wysong has developed the range of formulations it has and puts them in small portion packs so the foods can be rotated. Of all the Wysong formulations, the ones with corn are chosen on almost a 5:1 ratio over all others and are the diets we receive the thousands of raves about, even in those pets supposedly allergic to corn!

[Wysong Testimonials]
http://www.wysong.net/testimonials.shtml

This is not to tout the merit of corn, or any grain in pet food for that matter. They are sort of a necessary evil in dried extruded foods and any of them can bring some benefit if rotated in the diet.

8. Do not feed any product exclusively. Variety is the spice of nutrition and the road to good health.

9. Features to look for in a packaged product would be those that bring the product close to the raw-whole-fresh-natural standard described above: active enzymes, probiotics cultures, natural preservation and protection against food-borne pathogens, proper packaging, intelligent formulation and balance, micronutrient dense, freshly produced, fresh ingredients - and the expertise to do all of this, not just say so on a package or brochure. (Some brands trying to get on the raw food bandwagon make outright false claims about "cold" processing.)

10. The company should be able to intelligently explain what they are doing in terms of processing, packaging, product preservation and prevention of food-borne pathogens. It is one thing to simply put a certain ingredient into a food, quite another to protect it until it is consumed. For example, Wysong owns its own manufacturing facilities in order to go beyond industry standard techniques. Special portion pack, light- and oxygen- barrier bags, modified atmosphere flush and natural ingredients to prevent oxidation and food- borne pathogens are part of all Wysong products. (See technical monographs on Packaging, Antioxidants and Wyscin.)

11. Most important, learn. Support a company that helps you learn the truth and teaches you how to be at least somewhat independent of commercial products. Demand that producers provide proof for their claims in the form of good logic, evidence and science. Try to discern the company's true motives, your pocketbook or your pet's health. Learn how to go beyond The Pet Food Ingredient Game.

Wysong R. L. (1993). Rationale for Animal Nutrition. Midland, MI: Inquiry Press.

Wysong, R. L. (2002, June 19). Why Modern Medicine is The Greatest Threat to Health. The Wysong e-Health letter. Wysong Institute, Midland, MI.

[The Wysong e-Health letter]
http://www.wysong.net/health/hl_884.shtml

Wysong, R. L. (2002). The Truth About Pet Foods. Midland, MI: Inquiry Press.

Wysong, R. L. (2004). Nutrition is a Serious Health Matter: The serious responsibility of manufacturing and selling. Midland, MI: Inquiry Press.

Wysong, R. L. (2004). The Thinking Persons Master Key to Health (60 Minute CD Discussion) Wysong Institute, Midland, MI.

Wysong, R. L. (2005). Comparing Pet Foods Based Upon What Matters: The First Study of its Kind in the Pet Food Industry. Midland, MI: Inquiry Press.

Wysong, R. L. & Savant, V. (2005). The Case AGAINST Raw Frozen Pet Foods. Midland, MI: Inquiry Press.

For further reading, or for more information about, Dr Wysong and the Wysong Corporation please visit www.wysong.net or write to wysong@wysong.net. For resources on healthier foods for people including snacks, and breakfast cereals please visit www.cerealwysong.com.





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